LatestView all →
Your Degree Got You the Interview. These 7 Skills Will Help You Succeed at Work
Big Dreams, Real-World Barriers: What Gen Z’s Travel Bucket List Reveals About Young India
Why ASUS ROG Is on the Radar of India’s Gen Z Gamers
Beyond Goa and Manali: 8 Offbeat Destinations India’s Gen Z Should Have on Its Travel Radar
Orkut Wants to Make a Comeback. TYT Field Dipstick Finds Nearly 90% of Young Students Unaware of the Platform
Why Gen Z Is Falling for Instant Cameras in a Smartphone-Obsessed World
BNPL Promises Easy Payments. Does Gen Z Understand the Credit Behind Them?
AI Is Coming for India’s Call-Centre Jobs. What Happens to Gen Z’s First Paycheque?
BrandsView all →
Instagram Isn’t Just Social Media for Young Indian Women. It Is the Front Door to Culture.
She Wants an iPhone in Her Hand. But Samsung Wins the House.
Fitness Is No Longer Just About Getting Fit. Young Indian Women Are Making Wellness Part of Who They Are.
Young Indian Women Aren’t Looking for One Learning App. They’re Building a Career Stack
Research ReportsView all →
Zudio and Gen Z: How Affordable Fashion Became a Form of Self-Expression
Is India’s Gen Z Hooked on Microseries? How Short Dramas Are Changing the Way Young Indians Watch Entertainment
The Gen Z Pilgrimage: 10 Spiritual Destinations Young Indians Are Choosing to Visit
10 Indian Cities Gen Z Can’t Stop Posting About on Instagram
Why Indian Students Feel Guilty About Sleeping: The Productivity Culture Behind the Sleep Crisis
Hostel vs Home: Why Where Indian Students Sleep Changes How They Sleep
Third Year Is India’s Student Stress Peak — And That’s Also When Students Want Help Most
The 2 AM Problem: What India’s College Students’ Bedtimes Reveal About Sleep Debt
India’s Students Are Not Losing Sleep Because of Their Phones. They’re Losing It to Their Thoughts.
What Are Gen Z’s Plans for Diwali This Year?
For Young Indian Women, Travel Is No Longer a Big Plan. It Is Becoming a Tap Away.
For Young Indian Women, the Best Ride Isn’t Always the Most Comfortable One. It’s the One That Gets Them There.
GenZView all →
Zostel and Gen Z: Making Solo Travel More Accessible, One Bed at a Time
Sprite, Tinder, OPPO: Why Brand Collaborations Are the New Way to Win Gen Z
Is India’s Gen Z Redefining Family? When Respect, Independence and Duty Collide
Archies Wants Gen Z. But Can Nostalgia Sell to a Generation That Never Grew Up With It?
Guest PostsView all →
